In honor of the Queen's Diamond Jubilee celebration and also the upcoming 2012 Olympics in London, British pride and Union Jack paraphernalia has been at an all time high throughout towns, decorating the high streets, and in stores everywhere. In the US, I would say that American pride with stars and stripes is always very pronounced from a merchandising angle around the 4th of July, however we have not seen such an explosion of British pride since we have arrived here in the UK. It has been so festive and fun to see right now!
At our local Sainsbury's grocery store, a union jack outdoor display with Pimm's as the featured product - such a great British summer drink!
The toilet paper rolls have even gone festive....
Union Jack Wellies!
Instead of a Kit-Kat, you can now buy a Brit-Kat here.